Subscription Platforms

Multi-tier subscription configuration — defining what each tier includes, how it is priced, what features or content it unlocks, and how tiers compare to each other. Gives businesses the flexibility to offer differentiated packages without custom development for each pricing change.

• Tier definition: name, price, billing cycle, feature set
• Feature flag per tier: what each plan includes or excludes
• Monthly, quarterly and annual billing options per tier
• Tier comparison table component for marketing pages
• Tier limits: API call quotas, storage, seats, usage caps
• Team and multi-seat plan support with per-seat pricing
• Custom enterprise tier with negotiated pricing
• Tier archive: sunset old plans without breaking existing subscribers

Automated recurring billing that charges subscribers on their renewal date, handles failed payments with smart retry logic, and produces compliant VAT invoices for every transaction — with full EU VAT handling including reverse charge and VAT OSS for digital services.

• Automatic charge on renewal date via Stripe or Mollie
• Failed payment smart retry schedule (1, 3, 7 days)
• Dunning emails: payment failure notification and retry prompts
• Subscription pause for temporary payment difficulty
• Proration on mid-cycle plan upgrade or downgrade
• EU VAT calculation: country-specific rate at checkout
• VAT invoice generation and download per transaction
• Annual billing discount with upfront charge

Access control that shows or hides content, features and sections based on the subscriber's active plan — enforced both in the UI and at the API level, preventing plan circumvention and ensuring subscribers see only what their tier entitles them to.

• Feature flag evaluation per authenticated user and tier
• Page-level and section-level content gating
• API endpoint access control by subscription tier
• Graceful degradation: show locked content with upgrade prompt
• Immediate access change on plan upgrade or downgrade
• Session invalidation on subscription cancellation
• Admin override: grant temporary access for support purposes
• Usage metering: track consumption against tier limit

Trial and conversion flows designed to maximise the rate of trial-to-paid conversion — with frictionless trial signup, in-product upgrade prompts at the right moments, and a clear upgrade path that does not interrupt the user's workflow.

• Free trial setup: duration, credit card required or not
• Trial expiry reminder sequence (7 day, 3 day, day-of)
• In-product upgrade prompt on feature limit hit
• One-click upgrade from trial to paid plan
• Trial extension capability for sales-assisted deals
• Freemium tier as permanent free plan option
• Win-back offer flow for churned subscribers
• Checkout optimisation: minimal friction, VAT-ID field for B2B

Subscription analytics dashboards covering MRR, churn rate, new subscribers, upgrades, downgrades and trial conversion — giving product and growth teams the metrics they need to understand platform health and intervene with at-risk subscribers.

• MRR and ARR tracking with monthly trend
• New subscriber, upgrade, downgrade and churn cohort breakdown
• Trial conversion rate and trial-to-paid lag analysis
• Churn reason capture at cancellation with exit survey
• At-risk subscriber identification: low engagement, failed payments
• Net Revenue Retention (NRR) calculation
• Plan mix: subscriber count and revenue by tier
• Export subscriber data for CRM and marketing automation

Promotional code and discount management for subscription plans — creating time-limited offers, referral discounts, partner codes and sales-assisted pricing overrides, with redemption tracking and control over discount stacking.

• Coupon creation: percentage or fixed amount discount
• Plan-specific and tier-specific coupon targeting
• Redemption limit and expiry date per coupon
• First-month, first-year or recurring discount configuration
• Referral code generation and reward on referral conversion
• Partner and affiliate code tracking
• Coupon redemption reporting: uses, revenue impact, conversion rate
• Admin coupon application for support and sales overrides