B2C Marketplaces

Product listing management across multiple vendors — with vendor-specific product catalogues, pricing, inventory and fulfilment. Buyers see products from all vendors in a unified search experience, with clear seller attribution and comparison capability.

• Vendor-specific product upload and management interface
• Unified product catalogue with seller attribution
• Product approval workflow before listing goes live
• Variant management: size, colour, quantity per vendor
• Product image upload with moderation
• SEO-optimised product and category URL structure
• Bulk product import via CSV or API
• Product deactivation and inventory-linked availability

Seller registration, verification and onboarding flows that bring new vendors onto the platform — with identity verification, bank account setup for payouts, terms acceptance and admin approval before a seller goes live.

• Seller registration form with business and tax details
• Identity and business verification workflow
• Bank account and payout setup (Stripe Connect or similar)
• Terms and commission rate acceptance
• Admin approval and rejection with reason
• Seller dashboard: orders, revenue, ratings and payouts
• Seller profile page: about, logo, rating and listings
• Seller suspension and account management tools

Separate account experiences for buyers and sellers on the same platform — buyers see their order history, saved items and messages; sellers see their listings, orders, earnings and reviews — with the correct permissions and data visibility for each role.

• Separate buyer and seller registration and login flows
• Buyer profile: order history, addresses, saved items
• Seller dashboard: listing management, orders, payouts, analytics
• Messaging system between buyer and seller per order
• Role-based access control for platform staff
• Account verification and trust badge system
• Notifications: order updates, messages, payout alerts
• Two-factor authentication for seller accounts

Automated commission calculation and seller payout management — collecting the full purchase amount from the buyer, deducting the platform commission and paying out the net amount to each seller on a configured payout schedule.

• Commission rate configuration per seller, category or deal
• Automatic commission deduction from each transaction
• Stripe Connect or payment gateway split payment implementation
• Payout scheduling: weekly, bi-weekly or monthly
• Seller payout statement with transaction breakdown
• Payout hold during return/dispute window
• Tax data collection for VAT compliance (EU VAT OSS)
• Commission reporting: gross sales, commissions, net payouts

Buyer review and rating systems for products and sellers — with verified-purchase requirement, moderation workflow, review display and seller response capability. Reviews build marketplace trust and drive conversion for high-rated sellers.

• Verified purchase required before review submission
• Star rating and text review per product and seller
• Moderation workflow: review held pending approval
• Seller response to review capability
• Review aggregation: overall seller rating and product rating
• Review filtering: most recent, most helpful, by star rating
• Review flag and abuse reporting
• Review analytics: average rating trend, review volume per seller

Search and discovery features that help buyers find what they are looking for — full-text search with relevance ranking, faceted filtering by category, price, seller and attributes, and recommendation features to surface relevant products buyers did not search for.

• Full-text search across product titles, descriptions and tags
• Faceted filtering: category, price range, seller, rating, attributes
• Search result relevance ranking by sales, rating and recency
• Typo tolerance and synonym handling
• Autocomplete and search suggestion
• Related products and "frequently bought together" recommendations
• Recently viewed and wishlist/saved items
• Category browse with sub-category navigation