SEO & Digital Growth

The technical foundations that allow Google to discover, crawl, index and rank your site effectively. Technical SEO fixes the issues that prevent even well-written content from ranking — crawl errors, slow load times, poor mobile performance, missing structured data and weak site architecture.

• Full technical crawl audit (Screaming Frog, Sitebulb)
• Crawl budget and indexation management
• Core Web Vitals improvement (LCP, CLS, INP)
• Schema and structured data markup implementation
• XML sitemap and robots.txt configuration
• Canonical tags and duplicate content resolution
• International SEO and hreflang implementation
• Site architecture and internal linking review

Optimising the content and structure of each page to signal relevance to search engines and match what your target audience is searching for — covering keyword targeting, metadata, heading structure, internal linking and content quality across the full site.

• Keyword research and mapping per page
• Title tag and meta description optimisation
• Heading structure review and improvement
• Content gap analysis and recommendations
• Internal linking strategy and implementation
• Image alt text and file name optimisation
• Page-level content optimisation
• Competitor content benchmarking

Local search visibility for businesses serving specific cities, regions or the German market — getting your business into the Google Maps local pack, managing your Google Business Profile and building consistent citations across local directories.

• Google Business Profile setup and optimisation
• Google Maps local pack visibility
• Local citation building and consistency audit
• Service area and location page optimisation
• Review generation strategy
• Local competitor analysis
• Localised content creation
• NAP (name, address, phone) consistency across the web

Search and display campaigns that generate immediate visibility and qualified leads — with proper account structure, match type strategy, negative keyword management, ad copy testing and ongoing bid optimisation. Every campaign tracked back to actual leads and conversions.

• Google Search campaign setup and management
• Campaign structure, ad groups and keyword strategy
• Match type and negative keyword management
• Ad copy creation and A/B testing
• Google Display and retargeting campaigns
• Bid strategy and budget optimisation
• Conversion tracking and goal setup
• Monthly performance reporting

Facebook and Instagram advertising for brand awareness, lead generation, retargeting and audience building — with audience targeting, creative strategy, campaign structure and ongoing optimisation to reduce cost per lead and improve ROAS.

• Facebook and Instagram campaign setup
• Audience targeting and lookalike audiences
• Creative strategy and ad copy
• Retargeting and custom audience setup
• Meta Pixel installation and event tracking
• Lead generation and conversion campaigns
• Budget management and bid optimisation
• Monthly performance reporting

Content creation, scheduling and community management across the social platforms relevant to your business — LinkedIn, Instagram, Facebook and others — to build brand awareness, engage your audience and support lead generation and SEO.

• Social media strategy and platform selection
• Content creation and copywriting
• Visual asset creation (graphics, short video)
• Content scheduling and calendar management
• Community management and response
• Hashtag and SEO strategy for social
• Performance tracking and analytics
• Monthly content planning and reporting

A keyword-driven content plan that builds topical authority, attracts organic traffic and converts readers into leads — covering blog content, landing pages, guides and resource content aligned to what your target audience is searching for in the German and EU market.

• Keyword research and topic cluster mapping
• Editorial calendar and publication schedule
• Blog and article content creation
• Long-form guide and resource content
• Landing page content writing
• Content brief creation for your team
• Content performance tracking
• Competitor content gap analysis

Setting up proper measurement so you know exactly what is driving leads, enquiries and sales — including GA4 configuration, goal tracking, event setup, ad platform pixel integration and funnel analysis. Without accurate tracking, marketing decisions are based on guesswork.

• GA4 setup and configuration
• Google Tag Manager implementation
• Goal and conversion event setup
• Form submission and lead tracking
• E-commerce transaction tracking
• Ad platform conversion pixel setup (Google, Meta)
• Funnel visualisation and drop-off analysis
• Attribution model review

Monthly reporting on traffic, organic rankings, paid campaign performance and lead generation — with clear recommendations on what is working, what to adjust and where the next opportunity lies. No vanity metrics, only data tied to business outcomes.

• Monthly performance reports (SEO, ads, traffic)
• Ranking tracking and keyword movement
• Traffic source and channel analysis
• Conversion rate and lead quality review
• Paid campaign ROAS and CPL tracking
• Competitor ranking comparison
• Actionable recommendations each month
• Custom dashboard for real-time data access

Multi-channel lead generation combining SEO, paid advertising, landing pages and lead capture to build a consistent, measurable pipeline of inbound enquiries — designed around your target customer profile and the German and EU market.

• Lead funnel design and mapping
• Multi-channel lead capture (SEO, ads, social)
• Landing page creation and optimisation
• Lead magnet and content offer creation
• Lead capture form optimisation
• CRM integration for lead tracking
• Lead nurturing automation
• Monthly pipeline and lead quality reporting