1.1 — WEB & PORTAL SOLUTIONS

Business Websites

Professional business websites built for German and European companies — designed to generate enquiries, establish credibility and rank in search. From corporate websites and multi-location company sites to industry-specific service sites, built with SEO foundations, mobile performance and the ability to update content without technical help.

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1.1.1

Corporate & company websites

Professional corporate websites that represent your business credibly to clients, partners and candidates — with clear messaging, strong design, structured service pages and built-in SEO. Designed to convert visitors into enquiries and rank for the searches your ideal clients are making.

  • Mobile-first, responsive design across all screen sizes
  • Service and solution page architecture for SEO depth
  • Contact and enquiry forms with CRM integration
  • About, team and values pages for trust and credibility
  • Core Web Vitals optimisation for search ranking
  • Cookie consent and GDPR compliance built in
  • Google Analytics 4 and conversion tracking setup
  • Content management system for easy ongoing updates
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1.1.2

Landing pages & campaign sites

Conversion-focused landing pages for paid advertising, email campaigns and product launches — built fast with clear messaging, strong calls to action and proper tracking from day one. A well-built landing page directly improves Google Ads Quality Scores and reduces cost-per-lead.

  • Single-goal design: every element drives one conversion action
  • A/B testing readiness with variant tracking
  • Google Ads and Meta pixel integration from day one
  • GA4 conversion event and funnel tracking
  • Fast build and launch: days, not weeks
  • Responsive and optimised for mobile traffic from ads
  • Lead capture forms with CRM or email tool integration
  • Post-submission confirmation and thank-you page flows
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1.1.3

Multilingual & localised websites

Websites targeting German, Austrian, Swiss and broader EU markets — with proper multilingual implementation, hreflang tags, localised content and culturally appropriate design. Correct multilingual SEO ensures Google serves the right language version to the right country, not a mix.

  • Subdirectory or subdomain multilingual URL structure (/de/, /en/)
  • hreflang tag implementation to prevent duplicate content penalties
  • Localised meta titles and descriptions per language
  • Translation management workflow with client review
  • German-language keyword research and on-page optimisation
  • DACH (DE, AT, CH) market differences addressed in copy and design
  • Currency, date and phone number localisation
  • Language switcher UX with correct URL routing
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1.1.4

WordPress custom development

Custom WordPress websites built for businesses that want a CMS they already know, with performance and security that generic WordPress templates cannot offer. We build clean, fast, maintainable WordPress installations — not bloated template builds that slow down and become hard to manage.

  • Custom WordPress theme development (no page-builder dependency)
  • Custom post types and fields for structured content
  • Performance: minimal plugins, lazy loading, caching layer
  • Security hardening: login protection, file permission lockdown
  • Managed hosting on EU/German servers
  • Gutenberg block development for flexible page building
  • WooCommerce integration where e-commerce is needed
  • Maintenance plan: updates, backups and uptime monitoring
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1.1.5

Website redesign & migration

Redesigning existing business websites that are slow, outdated or not generating results — with a structured audit-first process, SEO-safe migration and measurable improvement goals. We preserve what is working, fix what is not, and hand over a site that outperforms its predecessor.

  • Pre-redesign audit: performance, SEO, UX and conversion analysis
  • URL structure planning with 301 redirect mapping
  • Content audit and migration with existing SEO value preserved
  • Design aligned to updated brand and conversion goals
  • Search Console monitoring during and after launch
  • Core Web Vitals before/after comparison report
  • Platform migration (e.g. WordPress to custom PHP or vice versa)
  • Post-launch support period with rollback capability
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1.1.6

Performance & SEO optimisation

Improving existing websites for speed, technical SEO and Core Web Vitals — without a full redesign. Targeted performance fixes that raise search rankings, improve user experience and reduce bounce rates from slow page loads. Every change measured before and after.

  • Core Web Vitals diagnosis: LCP, CLS, INP per page
  • Image compression, WebP conversion and lazy loading
  • JavaScript and CSS optimisation and deferral
  • Server response time (TTFB) improvement
  • Technical SEO audit: crawl errors, index issues, canonical problems
  • Structured data (JSON-LD) implementation
  • Internal linking audit and improvement
  • Search Console and GA4 performance baseline and monitoring
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Also in Web & Portal Solutions

Other areas covered under this service.

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