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1.5 — MOBILE APPLICATIONS

Progressive Web Apps

Progressive Web App (PWA) development for businesses that want a mobile-app-like experience without the cost and complexity of native app stores. PWAs are web applications that install to the home screen, work offline and send push notifications — giving users an app-like experience through the browser.

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1.5.1

PWA installation & home screen

PWA configuration that enables install-to-home-screen on Android Chrome and iOS Safari — with a proper app manifest, icons, splash screens and install prompt. Users get the app on their home screen and can launch it full-screen without a browser chrome.

  • Web App Manifest: name, icons, theme colour, display mode
  • Install prompt implementation (beforeinstallprompt on Android)
  • iOS Safari install instruction flow (manual add-to-homescreen)
  • Splash screen and launch image for iOS and Android
  • Full-screen standalone display mode
  • App shortcut definition for Android long-press actions
  • Icon set generation: all required sizes for iOS and Android
  • Installation analytics: track install prompt shown vs. accepted
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1.5.2

Service worker & offline caching

Service worker implementation that caches the application shell and key content for offline use — so the app loads even without a network connection, shows cached data when offline and synchronises changes when connectivity returns.

  • Service worker registration and lifecycle management
  • App shell caching: HTML, CSS, JS and core assets
  • Content caching strategies: cache-first, network-first, stale-while-revalidate
  • Background sync for actions taken while offline
  • Cache invalidation on new app version deployment
  • Offline fallback page for uncached content
  • Workbox integration for service worker management
  • Cache storage quota management and cleanup
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1.5.3

PWA push notifications

Web push notification implementation for PWAs — sending notifications to users even when the browser is closed, using the Web Push API with proper permission flows, notification management and deep link routing on notification tap.

  • Web Push API implementation with VAPID keys
  • Permission request with clear value proposition explanation
  • Notification categories and preference management
  • Notification payload: title, body, icon, badge, actions
  • Deep link routing on notification click
  • Notification click analytics
  • Subscription management: store, refresh, unsubscribe
  • Server-side push using web-push library or push service
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1.5.4

Mobile-responsive UX

Mobile-first UX design and implementation that makes the PWA feel like a native app — with touch-friendly tap targets, smooth transitions, bottom navigation for thumb reach, proper keyboard handling and iOS safe area support for notch and home indicator.

  • Touch-friendly minimum 44px tap targets throughout
  • Bottom tab navigation for one-handed use
  • Swipe gestures for navigation and actions
  • Pull-to-refresh for list content
  • iOS safe area inset handling: notch and home indicator
  • Keyboard-aware layout: inputs stay visible when keyboard opens
  • Native-feeling page transitions and animations
  • Loading skeleton screens instead of spinner-only states
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1.5.5

Performance & Core Web Vitals

PWA performance optimisation targeting high Core Web Vitals scores — Largest Contentful Paint, First Input Delay and Cumulative Layout Shift — ensuring the app loads quickly on mobile connections and passes Google's page experience signals.

  • LCP optimisation: preload critical images and fonts
  • FID/INP optimisation: break long tasks, defer non-critical JS
  • CLS prevention: reserve space for dynamic content
  • JavaScript code splitting and lazy loading
  • Image optimisation: WebP, AVIF with fallback, responsive images
  • Critical CSS inlining and non-critical CSS deferral
  • HTTP/2 server push for critical resources
  • Core Web Vitals monitoring in production with alerting
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1.5.6

PWA analytics & usage tracking

Analytics implementation for PWAs that tracks both web and installed-app usage — understanding how users find, install and use the application, measuring the difference in engagement between installed and browser-only users.

  • GA4 or Plausible integration for PWA usage tracking
  • Install rate tracking: visits to install ratio
  • Display mode detection: is user in standalone or browser mode
  • Offline usage events: sessions and actions taken offline
  • Push notification opt-in rate and notification engagement
  • User journey analysis from web to install
  • Retention comparison: installed vs. browser-only user cohorts
  • Session quality metrics: depth, duration, return rate
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