Customer-Facing Mobile Apps

Customer-facing account management apps that give customers control of their relationship with the business — viewing orders, managing subscriptions, updating details, accessing documents, raising support tickets and tracking their history, without calling customer service.

• Secure login with biometric option (Face ID, fingerprint)
• Order and purchase history with status and tracking
• Subscription and contract management
• Invoice download and payment history
• Document access: contracts, warranties, policy documents
• Address and contact detail self-service update
• Support ticket submission and tracking in-app
• GDPR data request and deletion capability

Mobile loyalty programme apps that drive repeat visits and purchases — with points accumulation, tier progression, reward redemption and exclusive offers. Gamified enough to engage customers, but simple enough to understand and use at the point of purchase.

• Points accumulation on purchase or activity
• Loyalty tier system: Bronze, Silver, Gold with tier benefits
• Reward catalogue: redeem points for discounts, products, experiences
• QR code or digital card for in-store scanning
• Personalised offers based on purchase history
• Referral reward: points for successful referral
• Push notification for points earned and reward available
• Loyalty analytics: active members, redemption rate, churn

In-app booking flows that let customers book services, appointments or resources directly within the mobile app — with real-time availability, payment at booking and automated reminders. Reduces calls to reception and improves booking conversion.

• Service and location selection
• Real-time availability calendar with staff preference
• Booking creation with instant confirmation
• Payment at booking: card, Apple Pay, Google Pay
• Booking confirmation with calendar add option
• Reminder push notification before appointment
• Reschedule and cancellation in-app
• Booking history and repeat-booking shortcut

In-app commerce and payment integration — letting customers purchase products, services or digital content within the app using saved cards, Apple Pay, Google Pay or SEPA. Smooth checkout with minimal friction, designed for the German and European payment landscape.

• Product browse and purchase within the app
• Saved payment method management
• Apple Pay and Google Pay for one-tap checkout
• SEPA Direct Debit for recurring charges in the EU
• Stored credit balance and top-up
• Purchase confirmation and receipt delivery
• Subscription management and upgrade within app
• EU VAT handling at checkout: correct rate by country

Personalised content and recommendation features that make the app more relevant to each user — surfacing the products, services and offers most likely to appeal based on purchase history, browsing behaviour and stated preferences.

• Personalised home screen based on usage and history
• Product and service recommendations from purchase history
• Recently viewed items and continue-browsing state
• Preference capture: interests, goals, communication preferences
• Segmented push notifications based on behaviour
• Personalised promotional offers and discount codes
• A/B testing of home screen layouts and content
• Re-engagement personalisation for lapsed users

In-app rating and feedback collection — prompting satisfied customers to rate purchases and services at the right moment, collecting detailed reviews, surfacing insights to the business and feeding positive ratings to public review platforms.

• Post-purchase or post-visit rating prompt at the right time
• Star rating and optional text review per transaction
• Staff or product-level rating
• Review moderation workflow before publication
• Business response to review
• Aggregate rating display in-app and on business profile
• Routing high-rated reviews to Google/Trustpilot for public posting
• Negative review alert: notify manager when low rating submitted