Subscription E-Commerce

Automated subscription billing that charges customers on their renewal date without manual intervention — with smart payment retry logic for declined cards, prorated billing for mid-cycle changes and EU VAT OSS compliance for digital and physical subscriptions sold across Europe.

• Automatic charge on renewal date via Stripe or Mollie
• Billing cycle configuration: weekly, monthly, quarterly, annual
• Smart retry logic for failed payments (1, 3, 7 day schedule)
• Prorated billing on mid-cycle upgrade or downgrade
• EU VAT calculation by customer country
• VAT invoice generation on each billing cycle
• Annual billing at discount with full-year charge
• Renewal reminder email in advance of charge

Subscription plan and tier configuration — defining what each plan includes, its price, billing frequency, product selection and any special terms. Flexible enough to support box subscription customisation, replenishment intervals and multi-tier product subscription programmes.

• Plan definition: products, quantity, frequency, price
• Multi-tier plans: different box sizes or product selections
• Customisable box: subscriber chooses products within their tier
• Frequency flexibility: monthly, every 6 weeks, quarterly
• Plan upgrade and downgrade paths
• Annual vs. monthly pricing with saving displayed
• Plan comparison display for subscription sales page
• Seasonal and limited-edition plan options

Subscriber lifecycle management flows — free trial signup, paid trial, plan upgrade and downgrade, skip a delivery, pause the subscription and resume. Each flow designed to retain the subscriber rather than drive them to cancel.

• Free trial configuration: duration and credit card required or not
• Trial to paid conversion flow with upgrade prompt at expiry
• Skip delivery: subscriber skips one cycle without cancelling
• Pause subscription: temporary hold with auto-resume date
• Plan upgrade: immediate access to new tier, prorated billing
• Plan downgrade: effective from next renewal, no refund needed
• Win-back offer at cancellation intent point
• Save flow: offer alternatives before confirming cancellation

Failed payment recovery flows that minimise involuntary churn — automatic retries at smart intervals, dunning email sequences, in-app update card prompts and grace period management to give customers the chance to fix payment issues before their subscription is cancelled.

• Automatic payment retry on smart schedule
• Dunning email sequence: failure notice, retry update, final warning
• In-account card update prompt linked from dunning email
• Grace period: keep subscription active for X days after failure
• Subscription downgrade to free tier on non-payment (vs. cancel)
• Card expiry pre-notification before renewal date
• Recovery rate tracking: subscribers saved from involuntary churn
• Manual payment collection for high-value accounts

Subscription analytics dashboard covering MRR, churn rate, LTV, new subscriptions, upgrades, downgrades and failed payment recovery — giving the business a clear picture of subscription health and the levers that most affect recurring revenue growth.

• MRR and ARR with monthly trend
• New subscriptions, upgrades, downgrades and cancellations this period
• Churn rate: voluntary (cancelled) and involuntary (failed payment)
• Average subscriber lifetime and lifetime value
• Cohort retention: % of subscribers still active after X months
• Trial conversion rate and time to convert
• Subscriber segmentation by plan, geography and acquisition channel
• Forecasted MRR from existing subscriber base

Promotional code and discount management for subscription acquisition and retention — first-box discounts, referral codes, influencer affiliate codes, loyalty discounts for long-term subscribers and win-back offers for recently churned customers.

• Coupon creation: percentage or fixed amount, first cycle or recurring
• Subscription-specific coupons: not usable on one-time purchases
• Redemption limits and expiry dates
• Referral code generation with reward on referral conversion
• Affiliate and influencer code tracking with attribution
• Win-back coupon: automatically offered to recently cancelled subscribers
• Long-tenure reward: automatic discount applied after X months
• Coupon reporting: usage, revenue impact and subscriber source