Online Stores

Product catalogue system that handles simple and complex products — with variants (size, colour, material), product attributes, categories, tags, stock levels per variant and SEO fields. Built for the business's specific catalogue structure rather than forced into a generic template.

• Product creation with title, description, images and SEO fields
• Variant management: size, colour and custom attribute combinations
• Per-variant pricing, stock level and SKU
• Product categorisation with multi-level category tree
• Product tagging for cross-category discovery
• Digital product delivery: file attachment on purchase
• Bundle and kit product types
• SEO-optimised product URL and meta description

Conversion-optimised shopping cart and checkout flow — minimising the steps from product selection to order confirmation, with guest checkout, address autocomplete, clear shipping cost display and a fast, mobile-friendly experience that reduces cart abandonment.

• Persistent shopping cart: items saved across sessions
• Guest checkout without mandatory account creation
• Address autocomplete and delivery address management
• Shipping method selection with live rate calculation
• Order summary with clear cost breakdown before payment
• Coupon and discount code field
• Mobile-optimised checkout: minimal steps, large tap targets
• Cart abandonment recovery email sequence

Payment gateway integration with the methods German and European customers actually use — Stripe, PayPal, Klarna, SOFORT, SEPA and credit cards. Each payment method configured for the correct EU VAT treatment, with compliant invoice generation and 3DS2 strong customer authentication.

• Stripe integration: card, Apple Pay, Google Pay
• PayPal standard and PayPal Express checkout
• Klarna: buy now pay later for higher AOV
• SOFORT and Giropay for German bank transfer preference
• SEPA Direct Debit for recurring purchases
• EU VAT rate application by delivery country
• VAT invoice generation with correct German/EU formatting
• PSD2 3DS2 strong customer authentication compliance

Order management system for the back-office — receiving orders, updating status, generating pick lists, printing labels, issuing tracking numbers and managing the complete fulfilment workflow from payment confirmation to delivered parcel.

• Order list with status filter: new, processing, shipped, delivered
• Order detail view with customer, items and payment information
• Order status update with customer email notification
• Shipping label generation via DHL, DPD or UPS integration
• Tracking number capture and customer notification
• Partial fulfilment for split shipments
• Return management: return request, inspection, refund
• Fulfilment reporting: orders by status, shipping method, carrier

Real-time inventory tracking that reduces stockouts and prevents overselling — tracking stock per SKU and variant, deducting on order, alerting on low stock and optionally hiding out-of-stock products or accepting backorders.

• Per-SKU stock level tracking with automatic deduction on order
• Low stock alert at configurable threshold
• Out-of-stock display: hide product or show out-of-stock badge
• Backorder option: accept orders for out-of-stock items
• Stock adjustment: manual correction for physical counts
• Supplier reorder suggestion at reorder point
• Stock history: all movements with reason and user
• Multi-location stock if selling from multiple warehouses

Customer account portal in the store — letting registered customers view their order history, track current orders, manage delivery addresses, download invoices and initiate returns, reducing customer service contact volume.

• Registration and login with password reset
• Order history with status and tracking link
• Invoice download per order (German-compliant PDF)
• Saved delivery addresses
• Return request initiation from order history
• Wishlist and saved items
• Marketing preference management
• GDPR data download and account deletion capability