Local & Organic SEO

For businesses serving a specific city, region or the DACH market: optimising your Google Business Profile and local search presence so that you appear prominently in Google Maps and local search results when potential clients are looking for what you offer nearby.

• Google Business Profile audit, optimisation and management
• NAP (name, address, phone) consistency across directories
• Local citation building in relevant German business directories
• Google Maps ranking improvement for target service areas
• Review generation strategy and response management
• Local schema markup (LocalBusiness, ServiceArea)
• Competitor local presence analysis
• Monthly local ranking report by keyword and location

Identifying the exact terms your target clients in Germany and the EU are using to search for your services — prioritised by search volume, competition, and commercial intent. Keyword research informs every other SEO decision: page creation, content structure and internal linking.

• Seed keyword generation from your services and target personas
• German-language keyword research (de, at, ch variants)
• Search intent classification: informational, navigational, commercial, transactional
• Volume and keyword difficulty assessment
• Long-tail opportunity mapping for faster wins
• SERP feature opportunity identification (featured snippets, People Also Ask)
• Keyword-to-page mapping: one intent per URL
• Priority scoring: high-value, low-competition targets first

Understanding why your competitors outrank you — what keywords they target, what content they publish, how their backlink profiles compare, and where they have weaknesses. A competitor gap analysis turns their strengths into your roadmap and identifies opportunities they have missed.

• Identification of true SEO competitors (who ranks, not just who you compete with commercially)
• Keyword gap analysis: what they rank for that you don't
• Content gap identification: topics they cover that you lack
• Backlink gap analysis: high-quality links they have acquired
• SERP feature comparison and opportunity identification
• Traffic share estimation by competitor
• Structural and technical comparison
• Prioritised gap-closing action plan

Backlinks remain one of the most influential ranking factors. A backlink profile review assesses the quality, relevance and risk of your existing link profile — identifying toxic links that may be suppressing rankings and high-value acquisition opportunities to build domain authority.

• Full backlink profile audit using Ahrefs or Semrush data
• Toxic and spammy link identification and disavow file preparation
• Anchor text distribution analysis
• Competitor backlink comparison
• High-authority link acquisition opportunity identification
• Digital PR and outreach strategy for relevant German publications
• Broken backlink reclamation
• Link velocity and history review

Many businesses are invisible for profitable search terms simply because they have never published content for them. A content gap analysis identifies every relevant topic your target audience searches for that your site does not yet address — prioritised by commercial value and ranking difficulty.

• Target audience search journey mapping
• Informational keyword opportunities not yet covered
• Landing page gaps for high-intent commercial terms
• Blog and resource content opportunity mapping
• SERP feature content (FAQ, how-to, list) opportunities
• Comparison and alternative content strategies
• German-language content gap identification
• Content calendar and production priority recommendations

Transparent, data-driven monthly reports that show exactly what changed, what worked and what the next priorities are. Reports are written for business owners, not just SEO specialists — showing organic traffic, keyword ranking movements, conversions and the impact of work completed.

• Organic traffic trend (month-over-month, year-over-year)
• Keyword ranking movement for all tracked terms
• Google Search Console impressions and clicks report
• Conversion and lead attribution from organic search
• Work completed this month and results observed
• Priorities for next month with expected impact
• Core Web Vitals and technical health status
• Competitor ranking comparison update