Analytics & Growth

Google Analytics 4 setup and configuration done properly — with Tag Manager for clean, maintainable tracking, GDPR-compliant consent mode, and events aligned to your specific business goals rather than the GA4 defaults. A correctly configured GA4 property gives you reliable data to make decisions from.

• GA4 property creation and data stream configuration
• Google Tag Manager container setup and migration from GA3/UA
• GDPR consent mode v2 implementation (default denied)
• Custom event tracking for forms, clicks, scrolls and downloads
• E-commerce tracking for online stores (purchase, add-to-cart, checkout)
• Internal traffic exclusion and bot filtering
• Cross-domain tracking for multi-site setups
• Data retention and data deletion configuration

Tracking the full conversion path — from first website visit through content engagement to form submission or purchase — so you can identify where visitors drop off and where the highest-value traffic originates. Funnel analysis reveals exactly where to invest to improve conversion rate.

• Conversion goal setup aligned to business outcomes (leads, calls, purchases)
• GA4 exploration funnels for key conversion paths
• Form submission tracking with field-level engagement data
• Multi-step checkout and quote funnel tracking
• Assisted conversions and multi-touch attribution reporting
• Micro-conversion tracking (scroll depth, video views, file downloads)
• Landing page performance analysis by traffic source
• Conversion rate optimisation (CRO) recommendations from funnel data

Content creation and community management for LinkedIn, Instagram and other platforms relevant to your market — with a consistent posting cadence, on-brand messaging and content tailored to the German and EU B2B audience. Social media builds brand authority and supports SEO by driving engagement signals.

• Platform selection based on target audience (LinkedIn for B2B, Instagram for B2C)
• Monthly content calendar with post drafts for approval
• Post design and copywriting aligned to brand voice
• Hashtag strategy for German market reach
• LinkedIn Company Page management and growth
• Community management: comments, messages, mentions
• Performance reporting: reach, engagement and click-through rates
• Social proof content: case studies, client mentions, project showcases

A content strategy aligned to how your target clients search and make decisions — mapping topics to buying stages, identifying the most valuable content gaps, and building a sustainable publishing plan that drives organic traffic and establishes topic authority in your market.

• Buyer persona and search journey documentation
• Topic cluster modelling: pillar pages and supporting content
• Content gap prioritisation by search volume and commercial value
• Editorial calendar: 3–6 months of planned content
• Content brief creation with target keywords, structure and CTA
• German-language content planning for DACH market
• Content performance review and refresh recommendations
• Evergreen vs. topical content balance strategy

Turning existing website traffic into more enquiries and leads — through landing page improvements, offer strategy, form optimisation and lead magnet creation. Lead generation optimisation works on the conversion side of marketing, improving results from traffic you already have before spending more on acquisition.

• Landing page audit and conversion rate analysis
• Call-to-action positioning, copy and design improvements
• Form friction reduction (fewer fields, inline validation, progress indicators)
• Lead magnet development (guides, checklists, templates) for email capture
• Exit-intent and scroll-triggered offer implementation
• Trust signal placement (testimonials, accreditations, security badges)
• A/B testing of headlines, offers and form layouts
• Lead quality scoring and qualification flow improvements

Consolidated monthly reporting across all digital channels — organic search, paid advertising, social media and email — showing what happened, why it happened and what the next priorities are. Reports are written for business owners who want clear insights, not raw data.

• Traffic by channel: organic, paid, direct, referral, social
• Lead and conversion volume by source
• Paid advertising spend vs. conversions and cost-per-lead
• Keyword ranking movement for all tracked terms
• Key page performance: traffic, bounce rate, goal completion
• Month-over-month and year-over-year comparison
• Work completed this month and results observed
• Next month priorities with expected business impact